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Dynamics 365 vs SugarCRM - Which CRM Offers Better Sales Analytics

May 23, 2022

Dynamics 365 vs SugarCRM - Which CRM Offers Better Sales Analytics?

As a business owner, making an informed decision regarding customer relationship management (CRM) software is critical. When considering software options, sales analytics functionality is an essential aspect to weigh. Two CRM software options worth comparing are Dynamics 365 and SugarCRM. We will provide an unbiased comparison of Dynamics 365 and SugarCRM's sales analytics capabilities in this blog post, so you can determine which one is the best fit for your business.

The Basics

Dynamics 365 is a well-known CRM software solution that helps businesses manage everything from lead generation to customer interactions. On the other hand, SugarCRM is an open-source CRM software that allows businesses to customize and build their CRM systems with its flexible platform.

So, let's dive into how Dynamics 365 and SugarCRM compare when it comes to sales analytics.

Sales Analytics

Sales analytics involves tracking sales performance and identifying sales trends to make informed business decisions. The following features are essential for sales analytics:

Dashboards and Reports

Dynamics 365 provides pre-built dashboards and reports with real-time data analysis capabilities that are interactive and customizable. You can create your reports using Power BI, Excel, or other Office 365 tools. Additionally, the platform's Machine Learning algorithms can identify ways to upsell and cross-sell to clients.

SugarCRM, on the other hand, provides standard dashboards and reports, but its advanced reporting tools require additional customization. SugarCRM is less user-friendly than Dynamics 365 when it comes to customization.

Forecasting

Dynamics 365 integrates with Microsoft 365 and LinkedIn Sales Navigator, which provides powerful predictive forecasting capabilities. You can accurately forecast sales performance and automate sales operations.

SugarCRM includes forecasting features, but managing predictions and schedules isn't as user-friendly as with Dynamics 365.

Pricing

Now, let's take a look at the pricing plans offered by each CRM software.

Dynamics 365 Pricing

The pricing for Dynamics 365 is subscription-based and ranges from $20 to $200 per user per month.

SugarCRM Pricing

SugarCRM also has subscription-based pricing that ranges from $40 to $150 per user per month, depending on the plan selected.

Verdict

Both Dynamics 365 and SugarCRM have their strengths and weaknesses, but Dynamics 365 is the clear winner when it comes to sales analytics. Dynamics 365's customizable dashboards and reports, real-time data analysis capabilities, accurate forecasting, and superior user-friendliness make it the better choice for businesses looking to make informed sales decisions.

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